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As the social networks become more and more popular on the Internet, a Dutch client
wants us to develop a social network website.
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This project is a narrowcasting network. This network is a communication platform
and makes it possible to communicate to specific people, on specific places in a
modern way. Narrowcasting networks are a new type of digital media designed to reach
targeted portions of the public. They employ selective broadcasts of media-rich
content to a variety of types of "receivers". These receivers are typically some
form of television, computer monitor, or flat screen display such as plasma display
panels (PDPs) or liquid crystal displays (LCDs) with a multimedia player attached.
They emulate the appearance of signs, billboards, and kiosks, located in prime locations
for exposure to your desired demographics. These players can then be selectively
updated with scheduled, rapidly produced, and rapidly adapted programming. Narrowcasting
networks may display targeted messaging to bus terminals, retail outlets, sports
arenas, theatres, outdoor billboards, office buildings, and other public venues.
More narrowcast networks are springing up around the world as the cost of deployment
decreases, and the ease of maintenance increases.>>
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